Members of the ModSpace Marketing Team were recently given the opportunity to assist with the aquaponics project at Upper Merion Area Middle School in King of Prussia, PA. ModSpace was asked to speak to the students as marketing experts to help them promote their products using a clear business plan, advertising and effective communication methods.
The aquaponics project challenges students to create sustainable, healthy and profitable food businesses from ingredients grown in aquaponics tanks in their science classrooms. They use the ingredients to create recipes and “sell” them to the teachers at an event deemed Food Truck Friday.
“Using aquaponics, 8th grade students in the Upper Merion Area School District have transformed their learning by developing student-run companies that create and sell food, meet with outside experts in different fields and use an inquiry-based approach to learn science,” Sean Gardiner, Director of Curriculum and Instruction explained. “Students in the marketing division were able to work with ModSpace to see how professionals work in the marketing field. ModSpace gave the students invaluable real-world advice to improve the marketing of their products. This partnership allows the learning to come alive for students.”
ModSpace is always working to better connect with its customers, so we detailed the importance of effective communication methods and the need to be honest in promoting their products.
Assisting the students with their project was a rewarding experience and ModSpace was happy to share our knowledge with these future marketers. We were impressed to see a project that mirrors real world experiences and the great ideas the students had to bring their products to market.
Thank you to Upper Merion Area Middle School for inviting us to participate and best of luck to the 8th graders on Food Truck Friday!