Reusing portable storage units is not a new idea. In the last decade we’ve seen them used for trendy urban apartments, coffee shops, even a museum. But Taco Bell is on the verge of taking the concept mainstream. The company unveiled a restaurant built from portable storage units this week in Austin, Texas, home of the growing South by Southwest music festival.
The restaurant, which has half the footprint of a traditional Taco Bell, was built in three days and can be easily taken down and relocated. This flexibility and speed could be the key to meeting the restaurant chain’s plans of adding 2,000 new locations over the next 7 years. One Taco Bell representative said in a press release that they are likely to “explore dropping this type of asset in different locations, which will ultimately give us the ability to show up in unexpected places for our consumers.”
Of course we are big fans of modular construction and the strategic reuse of buildings. We just hope one pops up near us.