It’s interesting how a few hard years can be a catalyst of change. Construction is a great example. The economic downturn forced builders to find new ways to grow business. Enter social media. Though construction has a long-standing reputation of being averse to new technology, widespread adoption of social media is changing the way builders get business done.
With more than a billion users on Facebook and no cost for company pages, it’s not hard to see why construction firms are boosting their brands socially. [Read more…] about Construction Industry Digs into Social Media for New Opportunities